About

I work at Infosys Limited where I head Global Sales and Marketing. Prior to this I ran a tech startup in the financial information industry. My professional bio is available here.

My book on the Indian Offshore industry co-authored with Gaurav Rastogi, is in stores in India and on Amazon elsewhere.

I grew up and went to college (IIT Kanpur) and business school (IIM Ahmedabad) in India. I now live in Fremont, California and visit India frequently on business. My wife, Vidya Pradhan is the host of the radio show Parent Talk that airs on 1150 AM in the Bay Area. She blogs at Water, No Ice. Son Naren Pradhan is a high schooler. His blog is here. He composes for the piano and his YouTube Channel is here. Daughter Lori is in primary school and the smart money says she’ll have her own blog by middle school. We want her to learn cursive first.

About 6 AM Pacific

After technology, globalization is the strongest undercurrent to business around the world. 6 AM Pacific is the best time to do a conference call if you have a globally distributed team. I thought it would be a fitting name for a blog on globalization. Over time the subjects covered in the posts have meandered as my interests have changed and widened.

My current interests besides offshore services are business, economics, culture, sustainable living, in India and the US, and generally anything that shines a light into the many dark corners of my brain. In tech I am interested in consumer mobile, digital music and enterprise technology. Writing is my way of thinking deeper, putting structure into an idea. But of course, like any writer, being read is the reward. My frequency of posts averages about once a week.

Disclosure: I write quite frequently about public companies. I don’t intend for this to be investment advice. Very often I write about companies in which I hold positions. I would have liked to, but find it too tedious to disclose my position in each post.

My job at Infosys comes with some reasonable self-imposed restrictions on what I can write about the company, its competitors and its customers or potential customers. The same applies to my twitter account @basabp. Luckily, there are many other subjects that interest me and I write about them as time permits.

Needless to say, both the blog and my twitter feed reflect my opinion not my company’s.

I also blog at Enterprise Irregulars, but I always cross post here.

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