August 2007 – 6 am pacific

Number Games – BEST TV Advertising

Among business newspapers in India, Business Standard is good and is constantly improving; Mint is new but very good too. Both have an online presence [B-S Mint] and do not have irritating pop-up ads. The B-S site is not password protected (Mint is) which makes it an ideal solution for linking to. I wouldn’t want my readers to be subjected to the advertising irritants that an Eco Times creates.

Here is my first link to B-S. An article in today’s B-S reports that BEST buses in Mumbai have installed TVs in their buses which will show ads. The idea is clever but not novel. It has been tried but has met with resistance in the US where fares are not (or less) subsidized. Bus Radio is a similar project that does radio advertising in school buses. In India where the fares have to be kept very low to remain affordable, this could be an interesting way to help keep the fares down.

Sound and Fury – the 123 Agreement

I’m in India right now and over the weekend have been on a forced diet of the news channels. Top of the news menu is the possible fall of the government over the 123 Agreement on civilian nuclear cooperation between India and the US.

The coverage since yesterday on NDTV seems more like a soap opera than anything else. Like a soap opera it is low on content, high on drama but the acting is terrible. At the end of an hour long program in which many pols from both CPI(M) and Congress were interviewed, I was no more enlightened about the issues as I was before the program. (thank god for Wikipedia!). To the credit of the NDTV anchor, he tried his best to get his guests to talk about the issues, but it was clearly not a top priority for them. They preferred to refer to documents and dates without talking about what was in them. Make bombastic statements about the sovereignty of India being compromised or protected. And of course throw accusations at the other party about their motivations.

The Importance of being Articulate

If you happen to travel in the US-India corridor, as I do, next time watch CNBC in the US and then go watch CNBC in India, or vice versa. You’ll immediately notice some differences.

One difference is in how the two channels see the stock market. CNBC in India treats the market as an ‘actor’. It doesn’t just go up or down, it often has a mind of its own and moves in ‘mysterious ways its wonders to perform’. A lot more air-time is spent on the ‘technical’ analysis of the market. CNBC in the US takes a more ‘fundamental’ view of the market – changes in the market are an ‘outcome’ of what’s happening to the economy, sub-prime loans, oil prices or whatever. More time is spent on analysis of companies and the economy. I wonder what lies at the bottom of this difference in how they see the markets.

Another difference that is immediately evident is how articulate business leaders are on CNBC in the US compared to their counterparts in India. They are not only better tutored on how to handle the press and TV but they are just plain better speakers.