Yesterday was Father’s Day. I got a great gift from my wife. A TerraPass.
Since time immemorial, man has paid for his sins, quite literally, by slipping a little something to God. At the temple, the church and the mosque the pundits, priests and mullahs will always make it easy for you to leave a little behind in the collection box, in case it makes you feel better. With TerraPass, I just put something into the collection box of the temple of the future, and I must confess, it does feel better.
In a weaker moment last year, I bought myself a sports car (a BMW 645Ci for those in the know). Its looks, the ride, they awaken the senses. Unfortunately, it gives just 17 miles to the gallon. Energy efficiency and such green thinking happens to matter to us. So my passion for the car was contaminated by this guilt – Greenhouse Gas Guilt. The guilt of adding to the world’s CO2 was gnawing at me well before Mr. Gore’s well reviewed documentary An Inconvenient Truth. But it was still not enough to get me to trade in my car for a Prius.
Enter TerraPass. For $50 per year or so, my car is now ‘carbon neutral’. I pay TeraPass and they in turn invest that money into clean energy projects which are ‘carbon negative’ thus neutralizing my gas-guzzler. TerraPass became my Ganga Jal. Instant moksha.
I think TerraPass is a terrific idea. The company is for-profit and so it keeps a portion of your fees for operational costs and profits, but the rest is invested in projects that may not have happened were it not for TerraPass. I can see carbon-neutrality become a hip thing among businesses too.
While we’re on the subject I’m glad that finally some real marketing minds are working for the Green camp. Till a couple of years back we were calling it Global Warming. Most of the developed world happens to live in temperate climates. If you live in Chicago, Global Warming doesn’t sound all that ominous. I can see some people in Minneapolis not being scared at all of the warm toasty images that Global Warming created. The term then changed to Climate Change (still weak) to now Climate Crisis, which I like the best. Fear and Greed – that’s what makes people move. Mix well and add a little Guilt to taste.