Pricing Sell-Side Research – Reading the Tea Leaves
Sell-side Research has had some very trying times in the past few years. And it’s not over yet. Unbundling brokerage services (trade execution) from research services has not only compressed research fees, it has also raised important questions like “What is this research really worth?” There seems to be no easy way to measure the value of research. So how does one price the service?
Expertise, which is what a sell-side firm has to offer, is sold in many other industries. There are primarily two pricing models that are common. Law firms and management consulting firms like McKinsey price their services by time. Technology research firms like Gartner sell their research through subscription based pricing models. There are other models of course (investment banks price their services as a % of the transaction value) but these are the two primary ones. More »
Tags: Capital Markets, Equity Research
