Category Archives: Sustainable Living

Of Leaking Electricity

Posted on August 20, 2010 by Basab Pradhan

Have you noticed how in India if you visit your friends or family, you always need their help to turn the TV or computer on in the morning? Why? Because it is too darned complicated. For instance, to turn on … Continue reading →

Posted in Humour, Sustainable Living | 2 Comments

Chennai Expressway Threatens the Beaches

Posted on August 7, 2010 by Basab Pradhan

Son Naren Pradhan has been having a pretty interesting few weeks in Chennai. He is interning at the Tree Foundation a non-profit committed to environmental education and conservation. Protecting sea turtles is a focus area for the Foundation. Naren spends … Continue reading →

Posted in Sustainable Living | 4 Comments

Reuse is Like Cutting Consumption in Half

Posted on March 3, 2010 by Basab Pradhan

If you are like me you don’t send Fedex packages too often (not yourself, at any rate). I happened to do that a couple of days ago and was quite tickled to see a simple change that Fedex had made … Continue reading →

Posted in Sustainable Living | 2 Comments

Copenhagen – the Mother of all Negotiations

Posted on December 19, 2009 by Basab Pradhan

Who hasn’t been in a tough negotiation? If nothing else, negotiating with your kids can often be most difficult. But the negotiations at Copenhagen summit and next year on climate change are going to be the hairiest negotiations you can … Continue reading →

Posted in Economics, Sustainable Living | Comments Off

Evoking Negative Images can make for Effective Messaging

Posted on June 28, 2009 by Basab Pradhan

The California Academy of Sciences in San Francisco has unmatched green credentials. A roof top garden called Living Roof, insulates the building. The solar canopy has 60,000 photo voltaic cells. The insulation in the walls is recycled denim. The disposable … Continue reading →

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