Author Archives: Basab Pradhan

ET Article

Posted on April 23, 2012 by Basab Pradhan

This article was published in the Economic Times on Apr 20, 2012. ********************************* Four Myths About the Indian IT-BPO Industry From zero to over $50 billion in 20 years. That’s been the meteoric rise of the Indian IT-BPO industry. For … Continue reading →

Posted in Offshore Services | 3 Comments

Rules and Rituals

Posted on April 5, 2012 by Basab Pradhan

Matt Richtel investigates the mystery of why laptops and not iPads need to be pulled out of bags for the X-Ray machine at airport security. From the New York Times What’s the distinction between the devices? Similar shapes, many similar … Continue reading →

Posted in Business | 5 Comments

Why This is Emphatically Not the End of India’s IT Services Story

Posted on February 27, 2012 by Basab Pradhan

Fred Giron at Forrester has a provocatively titled post out Is This The End Of India’s IT Services Success Story? Thankfully it is not the end. Once you get past the title, Giron’s post itself does not point to a … Continue reading →

Posted in Offshore Services | 4 Comments

Everything’s a Game

Posted on February 23, 2012 by Basab Pradhan

I recently crossed a 100 miles per gallon with my Chevy Volt. For those of you who live in “advanced” societies that follow the metric system, that would be 42.5 km per liter. If you fell out of your chair … Continue reading →

Posted in Business, Technology | 7 Comments

Strange Name Discrimination

Posted on February 11, 2012 by Basab Pradhan

Researchers have found that the easier it is to pronounce your name, the better your chances of getting promoted. From The Telegraph The team of American and Australian scientists concluded that the easier a person’s name was to say, the … Continue reading →

Posted in Culture | 12 Comments

Is Simplicity a Winning Strategy?

Posted on February 4, 2012 by Basab Pradhan

If such an award existed, Ron Johnson would be a Hall of Famer retailer. He was instrumental in making Apple Stores what they are today – the biggest sales per sq ft of retail space and a wake up call … Continue reading →

Posted in Business | 1 Comment

Offshore: The Book is Out

Posted on January 28, 2012 by Basab Pradhan

My book on the offshore services industry, co-authored with Gaurav Rastogi, is now out in both print and Kindle versions. In India a print version of the book, published by Penguin, is available in major bookstores and online at Flipkart. … Continue reading →

Posted in Offshore Services | 5 Comments

Aadhaar Under Attack for Specious Reasons

Posted on December 11, 2011 by Basab Pradhan

A parliamentary committee is about to reject the National Identification Authority of India Bill of 2010. Here is an article from The Hindu about it. Here is my post from a few months ago on the UID project. The success … Continue reading →

Posted in India, Technology | 9 Comments

Robert Scoble ko gussa kyon aata hai

Posted on October 27, 2011 by Basab Pradhan

With due apologies to my non-Hindi speaking readers. A Bollywood film with a similar title just fit so nicely. It means “Why is Robert Scoble so angry?” And boy is he angry. A couple of days back, Robert Scoble, who … Continue reading →

Posted in Business, Technology | 3 Comments

What Apple Means to Me

Posted on October 8, 2011 by Basab Pradhan

On Wednesday, as I trudged out of Oracle Open World after Larry Ellison’s keynote, I learnt that Steve Jobs had passed away. It threw a pall of gloom over me and most of the attendees. The world is poorer without … Continue reading →

Posted in Business, Technology | 6 Comments