Strange Name Discrimination

Researchers have found that the easier it is to pronounce your name, the better your chances of getting promoted.

From The Telegraph

The team of American and Australian scientists concluded that the easier a person’s name was to say, the better their success was in the workplace and the quicker they were promoted.

In a fiver year old post I drew the very same conclusions. From My Secret Starbucks Name

All things being equal, in Sales, you can be under a major handicap if the client is unsure about how your name is pronounced. A guy I know had the following email signature – Niraj (knee-rudge) Sharma. He was a top Sales rep at Infosys. Others have to take even stronger measures. There was a guy I had some business dealings with in New York, whose parents, in an inspired moment nearly half a century back in India, had named him Bhuleshwar Gandhi. In New York, when he wisely decided to change his name, he decided to not succumb to sentimental half-measures – he changed his name to Bill Grandee. I suspect that was a turning point in his career.

The research studied the effect of last names. In my opinion, first names matter more because you need to use them over and over again.

The average Indian first name is tough to pronounce in western markets. If you contrast Indian first names with typical American first names there are key differences in design and intent. American names are short and the nick names are shorter. The nick name for every first name is pretty standard. David is Dave. Timothy is Tim. Robert is Bob or Rob. American first names are designed for an easy “user interface”.

Indian Hindu names, on the other hand, are designed to be unique and beautiful. When parents name their children they want other parents to ask them the question “What a beautiful name, what does it mean?”

Also, the Hindu names are always in Sanskrit – the language of the gods. It is as if, it doesn’t matter if mortals can’t pronounce it, as long as the gods can.

By the time my daughter was born, I had a keen appreciation of the value of a short, familiar name. My wife and I named her Lori, which is a familiar American name. It also happens to be a Hindi word that means lullaby. In Sanskrit lullaby would be Alolika. Which is a non-starter. She would have been called Aloo by all, which means potato.

But even with her name, we couldn’t resist the temptation of an honest-to-goodness Sanskrit name. So we snuck in a middle name, which she will probably shorten to an initial all her life.

In this new world that is fast globalising, my advice to Indian parents is to please be kind to your children and name them with simpler two syllable names.