Comments on: The Nature of Switching http://6ampacific.com/2008/06/16/the-nature-of-switching/ Basab Pradhan's weblog about business and life in a 'flat world'. 6 AM Pacific is the best time for a global conference call. Thu, 20 Nov 2008 20:41:53 +0000 http://wordpress.org/?v=2.6.3 By: Basab http://6ampacific.com/2008/06/16/the-nature-of-switching/#comment-14936 Basab Sat, 23 Aug 2008 03:11:03 +0000 http://6ampacific.com/?p=190#comment-14936 Chaitanya, your shortcut moves to the end of the row, not one word at a time. Chaitanya,

your shortcut moves to the end of the row, not one word at a time.

]]> By: Chaitanya Sagar http://6ampacific.com/2008/06/16/the-nature-of-switching/#comment-14924 Chaitanya Sagar Fri, 22 Aug 2008 06:01:46 +0000 http://6ampacific.com/?p=190#comment-14924 Basab, The shortcut to move one word left is ⌥← (thanks Google. I never used Mac. More here: http://rixstep.com/2/20040510,00.shtml). Your analysis is detailed. Thanks to the tech changes, we can now switch to Mac. (though I think I will take a little while more before I can) Apparently these days, 50% of all Mac buyers are switchers! If you are someone interested in increasing switching costs of your customers for your product, focus on that one or two bigger costs because switching costs differ for different products. Even incorporate elements that increase the switching costs. Take eBay for example. eBay sellers face the switching cost of lack of credibility on a new auction website because all the 'feedback' sits on eBay and there's no way to port it to a new website. You've analyzed switching products you consume. How about switching what you serve - a company, country? The longer and deeper the association, the more emotional is the switch. Basab,

The shortcut to move one word left is ⌥← (thanks Google. I never used Mac. More here: http://rixstep.com/2/20040510,00.shtml).

Your analysis is detailed. Thanks to the tech changes, we can now switch to Mac. (though I think I will take a little while more before I can) Apparently these days, 50% of all Mac buyers are switchers!

If you are someone interested in increasing switching costs of your customers for your product, focus on that one or two bigger costs because switching costs differ for different products. Even incorporate elements that increase the switching costs. Take eBay for example. eBay sellers face the switching cost of lack of credibility on a new auction website because all the ‘feedback’ sits on eBay and there’s no way to port it to a new website.

You’ve analyzed switching products you consume. How about switching what you serve - a company, country? The longer and deeper the association, the more emotional is the switch.

]]> By: Sunita http://6ampacific.com/2008/06/16/the-nature-of-switching/#comment-14267 Sunita Tue, 24 Jun 2008 09:27:22 +0000 http://6ampacific.com/?p=190#comment-14267 If moving from Windows to MAC is so difficult (resistance to change!!!!) I can now relate to my mom's frustration at not being able to operate Yahoo mail effectively...afterall she's moved from no computer to checking mails, all post retirement!!! If moving from Windows to MAC is so difficult (resistance to change!!!!) I can now relate to my mom’s frustration at not being able to operate Yahoo mail effectively…afterall she’s moved from no computer to checking mails, all post retirement!!!

]]> By: Nimit Kumar http://6ampacific.com/2008/06/16/the-nature-of-switching/#comment-14230 Nimit Kumar Sat, 21 Jun 2008 15:23:52 +0000 http://6ampacific.com/?p=190#comment-14230 Basab, Welcome to the Mac user's club. Change is inevitable, especially if it brings the goodies! :-) Basab,

Welcome to the Mac user’s club. Change is inevitable, especially if it brings the goodies! :-)

]]> By: Satya http://6ampacific.com/2008/06/16/the-nature-of-switching/#comment-14224 Satya Sat, 21 Jun 2008 08:07:37 +0000 http://6ampacific.com/?p=190#comment-14224 Basab, That's a wonderful analysis laced with humor. However, I have couple of opinion reservations here! Residual risks will be after you analyzed your initial risks (those which you have not addressed during your initial planning, analysis, execution/elimination). It can be of known-known or known-unknown types. It is not only of the unknown type, like you pointed out in the "Sacrifice" section. I think your unknown analogizes my known-unknown. Or did I miss something? And I will put the performance scenario under secondary risk. Your friend already have the risk of switching to a new service, which in turn threw up another surprise of data being corrupted. Simulatenously, I have had my share of switching machines/OSes from Win-98/2K/XP to Linux to Solaris and back to Windows. What pained me more is the brands who come in variety of keyboards (will they do something on it) as from Compaq to Dell to IBM to Lenovo to Sony, everyone has different keyboards, rather than the OS commands. Basab,

That’s a wonderful analysis laced with humor. However, I have couple of opinion reservations here!

Residual risks will be after you analyzed your initial risks (those which you have not addressed during your initial planning, analysis, execution/elimination). It can be of known-known or known-unknown types. It is not only of the unknown type, like you pointed out in the “Sacrifice” section. I think your unknown analogizes my known-unknown. Or did I miss something?

And I will put the performance scenario under secondary risk. Your friend already have the risk of switching to a new service, which in turn threw up another surprise of data being corrupted.

Simulatenously, I have had my share of switching machines/OSes from Win-98/2K/XP to Linux to Solaris and back to Windows. What pained me more is the brands who come in variety of keyboards (will they do something on it) as from Compaq to Dell to IBM to Lenovo to Sony, everyone has different keyboards, rather than the OS commands.

]]> By: Krishna http://6ampacific.com/2008/06/16/the-nature-of-switching/#comment-14152 Krishna Tue, 17 Jun 2008 02:12:55 +0000 http://6ampacific.com/?p=190#comment-14152 Change can be dreadful if it doesn’t represent progress. If it doesn’t improve our status quo and instead impede our pace of growth, we should quite rightly, introspect change. When change is founded on reasons that are social and sometimes even nebulous, say preference to brand or style over substance – like fast following everything Apple or Steve Jobs – it begins to rile no sooner the cult fades. Practiced ease morphs into pure complexity that was entirely avoidable. Neither can we brush it off saying humans are biologically wired to resist change. Sometimes it’s just wrong choice. Change can be dreadful if it doesn’t represent progress. If it doesn’t improve our status quo and instead impede our pace of growth, we should quite rightly, introspect change. When change is founded on reasons that are social and sometimes even nebulous, say preference to brand or style over substance – like fast following everything Apple or Steve Jobs – it begins to rile no sooner the cult fades. Practiced ease morphs into pure complexity that was entirely avoidable. Neither can we brush it off saying humans are biologically wired to resist change. Sometimes it’s just wrong choice.

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